Packages

For: Scaling B2B teams needing flexible, experienced, hands-on marketing support.
Ideal for: Lean teams looking for flexible, embedded support to move priority marketing initiatives forward on their terms.

Inclusions:

• Your own dedicated Senior Marketing Professional

• Strategy kickoff

  • Discovery session to understand your business model, growth stage, ideal customers, and key marketing challenges

  • Audit of current assets, channels, and marketing activity

• Flexible marketing plan and prioritisation

  • Development of a right-sized strategic plan aligned to your current GTM focus

  • Pipeline generating activity aligned to business priorities and stakeholder needs​

• Tactical execution and support across key initiatives. Eg; campaigns, events, content, lead generation, partnerships

• Weekly working check-ins​

  • Teams/email access between sessions for quick input, direction, or updates

• Oversight across brand, messaging, and funnel

  • Development of messaging, positioning, brand, and marketing performance

• Monthly progress reports and optimisation recommendations​​

For: B2B teams looking to build a consistent pipeline of qualified sales opportunities through structured, human-led outbound.
Ideal for: Founders, sales leaders, or lean teams who need dedicated outbound execution and sales development without building a full in-house SDR function.​​

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Inclusions:

• Your own dedicated outbound sales development specialist

  • Embedded outbound specialist supported by senior GTM/marketing guidance to ensure alignment​

• Outbound calling of cold and warm leads

  • Targeted, human-led outreach across phone, email, and social​

  • Personalised messaging and structured follow-ups to drive engagement and conversion

• Strategy, targeting and research

  • Refinement of ICP, buyer personas, and target account lists​

  • Prospecting, lead sourcing, and research to uncover opportunities

• Lead qualification and pipeline management

  • Qualification against agreed criteria (e.g. ICP fit, BANT)​

  • Initial discovery, opportunity validation, and meeting booking with clear handover

  • CRM management with accurate, timely data capture

  • Pipeline tracking, reporting, and performance insights

• Optimisation and alignment

  • Ongoing optimisation of messaging, targeting, and sequencing

  • Close alignment with sales and marketing to ensure consistency and effective follow-up

  • Integration with campaigns, content, and events, with continuous feedback to refine positioning and conversion

For: B2B teams ready to scale with precision, amplifying awareness and generating high-quality, high-intent leads.
Ideal for: Marketing and sales teams looking to accelerate growth with a tightly aligned, data-driven account-based approach.

Inclusions:

• Your own dedicated GTM Engineer with marketing expertise

• Strategic discovery and alignment

  • Define ideal customer profile (ICP), priority segments, growth goals, and GTM motion

  • Sales, marketing, CX and RevOps alignment to establish shared goals and success metrics

• Campaign theme and content framework

  • Content strategy aligned to buying stages, pain points, and decision-makers

  • Create high-value conversion assets (e.g., landing pages, playbooks, guides, or whitepapers)

• Channel set-up and activation

  • Setup and configuration of key marketing channels (e.g., email, LinkedIn, intent-based ads via Google or paid social)

  • Sequenced campaign delivery designed for maximum engagement and conversion

• Ongoing optimisation and support

  • Regular check-ins with performance review and campaign optimisation

  • Ongoing refinement based on engagement signals, funnel performance, and feedback loops from sales

• Smart tech + ABM implementation

  • Setup and management of ABM and enrichment tools

  • Intent data sourcing and signal-based targeting, dynamic enrichment, and multi-channel orchestration​​

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For: B2B teams ready to lay the groundwork for future growth by strengthening brand clarity, messaging, and essential go-to-market assets.
Ideal for: Startups and scaling companies preparing for campaign-led marketing or ABM GTM, and needing clear positioning, polished assets, and sales support.

Inclusions:

• Dedicated Senior Marketing Project Lead

• Discovery and strategic alignment

  • Deep dive into audience, market context, business model, and growth goals

  • Assessment of current brand, positioning, and customer journey gaps

• Brand positioning & messaging framework 

  • Development of a clear, compelling brand narrative

  • Articulation of value propositions for target segments

  • Tone of voice and messaging hierarchy to guide all communications

• Visual brand audit & refinement

  • Review and refinement of key brand elements (logo, colour palette, typography)

  • Update or creation of essential brand assets (e.g., templates, imagery, iconography)

  • Light website refresh (e.g., homepage, messaging, UX recommendations)

  • Basic SEO and structure improvements to support visibility

• Sales enablement content assets

  • Strategic Go-to-Market PowerPoint deck for sales or investor conversations

  • Content pieces to support early-stage selling. Eg:case study, capability overview, or explainer guide