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We’ve never had more tools, data, or automation, yet collaboration has never been more fragmented. Centralised, secure ecosystems enable marketers to unite people, data, and technology, turning complexity into coherence.

Every marketing organisation faces a natural tension between speed and structure. When growth accelerates, it’s tempting to prioritise immediate activity over long-term alignment. Yet without a clear framework to guide strategy, systems, and storytelling, even high-performing teams can find themselves at a loss.

As we navigate the AI era, Lexie encourages marketers to view AI as a co-creator rather than just a tool. By integrating AI into marketing strategies, businesses can create intuitive, personalised customer experiences that set them apart from competitors. The key takeaway? Embrace the AI mindset, focus on the buyer journey, leverage external vendor and partner expertise, and continuously iterate to stay ahead.

Digital wallets aren’t just for consumer loyalty cards. They’re fast becoming a critical tool in B2B marketing, helping organisations deliver events, loyalty programs, partnership updates, memberships, eCommerce transactions, and product-critical communications in ways that are direct, measurable, and trusted.

Rachael Townsley's insights offer a roadmap for navigating the complexities of the APAC talent market. By balancing global strategies with local nuances and leveraging data for creative storytelling, Indeed continues to connect job seekers with life-changing opportunities.

Startup B2B marketing from the trenches. Get the latest insights, where we unpack what it really takes to grow a brand from the trenches - how to prioritise, execute, and make measurable marketing impact in the chaos of startup life.

Shortcuts like spamming inboxes might look tempting, but they come at the cost of long-term credibility and can land you on the wrong side of anti-spam regulators. The B2B buyers you’re chasing aren’t ready to commit after one email, and chances are they’ll remember you for the wrong reasons.

In a marketplace where agility often determines success, fractional strategies are proving to be one of the most effective ways for B2B organisations to unlock their next stage of development.

Recently named on the Forbes Most Influential CMO list for 2025 and serving on the board of directors for the Effie LIONS Foundation, Shubhranshu Singh blends industry recognition with a commitment to shaping the future of marketing. From leading iconic brands to navigating diverse markets, Shubhranshu offers insights at the powerful crossroads of creativity, commerce and community.

Franchise marketing presents unique challenges and opportunities in balancing brand consistency with local relevance, empowering business owners, and staying agile in an evolving consumer landscape. In a recent podcast episode, we explored these themes with Loane Avenell, Head of Marketing at Sharetea.

True ABM isn’t just a campaign. It’s a go-to-market strategy that requires orchestration across content, digital, sales, data, and operations. And most in-house teams simply aren’t resourced or structured to deliver that level of sophistication alone. 

In the ever-evolving landscape of B2B marketing, Stuart Matthewman stands out as a visionary leader. Known for his innovative approach, Stuart build on traditional Account-Based Marketing (ABM) to explore what is called Account-Based Everything.

[White paper] Today’s B2B growth landscape demands more than hustle, it demands clarity, capability, and speed. But many companies are stuck in a familiar trap: big ambitions, lean teams, and a marketing function that’s always busy…yet rarely effective.

If you're planning ahead for parental leave in your marketing team, fractional support offers a flexible, low-risk, high-impact alternative to hiring a temporary replacement.

With the acceleration of AI there has also come a wave of misconceptions. In particular, there is a growing assumption that AI can simply replace large portions of marketing altogether.

B2B marketing today is complex and too important to be left to chance. For tech companies seeking flexibility, strategic depth, and executional excellence, Stratcora’s fractional model offers a modern, effective way forward.