The Rise of Fractional Marketing in B2B Tech

In the world of B2B tech marketing, finding the right approach to effectively reach and engage your target audience is critical. As organisations—from early-stage startups to scaling mid-market players—seek smarter, more flexible ways to grow, the fractional marketing model is emerging as a powerful solution. One B2B marketing agency making a mark in this space is Stratcora.

A Fresh Approach to B2B Marketing

Stratcora was founded by a seasoned B2B SaaS marketing leader with a clear mission: To be a trusted marketing partner to innovative tech companies, aligning strategy with execution to help them grow smarter, faster, and with purpose. “Stratcora exists to give B2B tech companies flexible, senior-level marketing that adapts as they grow.” Says Haley Doel, Founder and CMO at Stratcora.

What sets Stratcora apart is its fractional model, which allows clients to tap into a team of experienced marketing professionals on a part-time or flexible basis. This model offers the agility and scalability that tech businesses need, especially in dynamic markets where resources are tight, and priorities shift quickly.

Rather than hiring full-time headcount or relying on disconnected freelancers, Stratcora’s clients gain access to a highly capable, embedded team that brings both strategic thinking and hands-on execution. It’s an ideal model for companies that need senior-level expertise but aren’t yet ready to build a large in-house team.

Built for Complex Tech Markets

Stratcora understands the unique demands of B2B marketing, especially in the enterprise technology space. With longer sales cycles, multiple stakeholders, complex product offerings, and industry-specific buying processes, effective B2B marketing requires more than tactics. It demands deep product understanding, strategic positioning, and a collaborative go-to-market mindset.

The agency delivers a full suite of services, including:

• Go-to-market and messaging strategy

• Website optimisation and digital experience

• Enterprise lead generation/nurture and account-based marketing (ABM)

• Multi-channel campaign execution (Email, social, webinars, events, etc)

• Collaboration and alignment across product, sales, and customer success

Rather than taking a cookie-cutter approach, Stratcora works closely with each client to understand their technology, customers, and goals. This results in tailored strategies that reflect the real-world complexity of enterprise sales and product positioning.

More Than Services—A Trusted Extension of Your Team

Stratcora doesn’t just deliver campaigns; it builds partnerships based on trust, transparency, and shared outcomes. Whether supporting Series A companies building their first marketing engine or larger SaaS firms evolving their enterprise strategy, the agency becomes a true extension of its clients’ teams.

It’s also worth noting that as a startup agency, Stratcora is investing in building a world-class team of marketing professionals. This commitment to culture and capability ensures that as the agency scales, it continues to offer leading-edge thinking and execution for its clients.

Why the Fractional Model Works

The fractional marketing model gives B2B tech businesses:

• Cost-efficiency: Get senior expertise without the full-time salary overhead

• Flexibility: Scale up or down as business needs evolve

• Speed to impact: Hit the ground running with experienced marketers who understand B2B tech

• Strategic alignment: Get support from marketers who think beyond tactics and understand business goals

Final Thoughts

B2B marketing today is complex and too important to be left to chance. For tech companies seeking flexibility, strategic depth, and executional excellence, Stratcora’s fractional model offers a modern, effective way forward.

As the marketing landscape continues to evolve, agencies like Stratcora are proving that the combination of strategic human intelligence and adaptable service models is what truly drives results.

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About Stratcora

Stratcora partners with B2B technology companies to develop practical, results-focused marketing strategies that support complex sales cycles, ambitious growth plans, and the realities of today’s resource-constrained teams. We help our clients by leveraging the right mix of human expertise and digital tools to execute marketing programs that produce real results.