B2Bold Podcast

As we navigate the AI era, Lexie encourages marketers to view AI as a co-creator rather than just a tool. By integrating AI into marketing strategies, businesses can create intuitive, personalised customer experiences that set them apart from competitors. The key takeaway? Embrace the AI mindset, focus on the buyer journey, leverage external vendor and partner expertise, and continuously iterate to stay ahead.

Digital wallets aren’t just for consumer loyalty cards. They’re fast becoming a critical tool in B2B marketing, helping organisations deliver events, loyalty programs, partnership updates, memberships, eCommerce transactions, and product-critical communications in ways that are direct, measurable, and trusted.

Rachael Townsley's insights offer a roadmap for navigating the complexities of the APAC talent market. By balancing global strategies with local nuances and leveraging data for creative storytelling, Indeed continues to connect job seekers with life-changing opportunities.

Startup B2B marketing from the trenches. Get the latest insights, where we unpack what it really takes to grow a brand from the trenches - how to prioritise, execute, and make measurable marketing impact in the chaos of startup life.

Recently named on the Forbes Most Influential CMO list for 2025 and serving on the board of directors for the Effie LIONS Foundation, Shubhranshu Singh blends industry recognition with a commitment to shaping the future of marketing. From leading iconic brands to navigating diverse markets, Shubhranshu offers insights at the powerful crossroads of creativity, commerce and community.

Franchise marketing presents unique challenges and opportunities in balancing brand consistency with local relevance, empowering business owners, and staying agile in an evolving consumer landscape. In a recent podcast episode, we explored these themes with Loane Avenell, Head of Marketing at Sharetea.

In the ever-evolving landscape of B2B marketing, Stuart Matthewman stands out as a visionary leader. Known for his innovative approach, Stuart build on traditional Account-Based Marketing (ABM) to explore what is called Account-Based Everything.