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B2Bold Podcast


Unlocking B2B Marketing Potential with Digital Wallets
Digital wallets aren’t just for consumer loyalty cards. They’re fast becoming a critical tool in B2B marketing, helping organisations deliver events, loyalty programs, partnership updates, memberships, eCommerce transactions, and product-critical communications in ways that are direct, measurable, and trusted.

Haley Doel
Oct 104 min read
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From Data to Bold Ideas: Building a Consistent Brand in a Fragmented Talent Market
Rachael Townsley's insights offer a roadmap for navigating the complexities of the APAC talent market. By balancing global strategies with local nuances and leveraging data for creative storytelling, Indeed continues to connect job seekers with life-changing opportunities.

Haley Doel
Sep 292 min read
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Navigating Startup B2B Marketing Challenges
Startup B2B marketing from the trenches. Get the latest insights, where we unpack what it really takes to grow a brand from the trenches - how to prioritise, execute, and make measurable marketing impact in the chaos of startup life.

Haley Doel
Sep 132 min read
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The New Marketing Playbook: Creativity, Commerce & Community
Recently named on the Forbes Most Influential CMO list for 2025 and serving on the board of directors for the Effie LIONS Foundation, Shubhranshu Singh blends industry recognition with a commitment to shaping the future of marketing. From leading iconic brands to navigating diverse markets, Shubhranshu offers insights at the powerful crossroads of creativity, commerce and community.

Haley Doel
Aug 262 min read
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Scaling Smarter: Key insights to modern franchise marketing
Franchise marketing presents unique challenges and opportunities in balancing brand consistency with local relevance, empowering business owners, and staying agile in an evolving consumer landscape. In a recent podcast episode, we explored these themes with Loane Avenell, Head of Marketing at Sharetea.

Haley Doel
Aug 112 min read
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Embracing Account-Based Marketing to Dive B2B Growth
In the ever-evolving landscape of B2B marketing, Stuart Matthewman stands out as a visionary leader. Known for his innovative approach, Stuart build on traditional Account-Based Marketing (ABM) to explore what is called Account-Based Everything.

Haley Doel
Jul 242 min read
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