The Fractional approach to targeted go-to-market without the bloat
- Haley Doel
- Aug 1
- 2 min read
Updated: Aug 29
Account-Based Marketing (ABM) has become a core strategy for B2B companies looking to win high-value customers. Its promise is powerful - laser-focused targeting, personalised experiences, and stronger ROI - but the execution often stalls.
Why? Because true ABM isn’t just a campaign. It’s a go-to-market strategy that requires orchestration across content, digital, sales, data, and operations. And most in-house teams simply aren’t resourced or structured to deliver that level of sophistication alone.
That’s where a fractional GTM model comes in. For B2B teams ready to launch or scale targeted ABM programs, Stratcora offers a smarter, more sustainable way to do it - fast, aligned, and without compromise.
Why ABM Demands More Than Just Marketing Execution
ABM is not a plug-and-play demand gen tactic. It demands strategic clarity, operational discipline, and constant alignment across go-to-market functions.
Successful ABM programs rely on:
Precise segmentation and buyer journey mapping
Sales and marketing working in true partnership
Data-driven targeting and personalised content at scale
The right tech stack and the expertise to use it effectively
The catch? Building this in-house can take months, cost six figures for the tech alone, and pull teams away from existing priorities.
When to Consider Fractional ABM GTM Support
You’re likely ready if:
You're thinking about testing ABM or scaling a motion and want to move fast without hiring
Your team is stretched thin, but sales needs qualified opportunities now
Your traditional lead gen tactics are failing to convert
You want more strategic ROI from your marketing budget
Your GTM engine lacks coordination between marketing, sales, and RevOps
Make ABM Happen The Smarter, More Agile Way
ABM is no longer optional for B2B teams chasing enterprise or mid-market deals. But to get it right, it needs to be treated as part of your broader GTM strategy, not a siloed initiative.
Stratcora’s fractional GTM model gives you access to leading ABM capability - strategy, content, operations, and execution - without the cost or complexity of building it all internally.
Whether you're thinking about your first ABM initiative or scaling an existing play, Stratcora delivers the speed, structure, and senior support to make it work without compromise.
Ready to see how fractional ABM fits into your GTM strategy? Let’s talk
About Stratcora
Stratcora partners with B2B companies to develop practical, results-focused marketing strategies that support complex sales cycles, ambitious growth plans, and the realities of today’s resource-constrained teams. We help our clients by leveraging the right mix of human expertise and digital tools to execute marketing programs that produce real results.
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