The New Marketing Playbook: Creativity, Commerce & Community
- Haley Doel
- Aug 26
- 2 min read
Updated: Sep 17
In a world where marketing is transforming faster than ever, Shubhranshu Singh stands out as both a strategist and a storyteller. Recently named on the Forbes Most Influential CMO list for 2025 and serving on the board of directors for the Effie LIONS Foundation, he blends industry recognition with a commitment to shaping the future of marketing. From leading iconic brands to navigating diverse markets, Shubhranshu offers insights at the powerful crossroads of creativity, commerce and community.
Watch the full podcast episode here (or on popular podcast channels).
The Evolution of Marketing
Shubhranshu highlights the transformation of marketing from mere persuasion to platforming, where brands orchestrate ecosystems of voices. He emphasises the importance of authenticity and consistency in building cultural relevance, noting that brands must become symbols that resonate deeply with consumers.
Cultural Relevance and Brand Building
Achieving cultural relevance requires more than just awareness; it involves creating cultural currency. Shubhranshu discusses the significance of brands becoming verbs and adjectives in everyday language, and the role of authenticity and humility in this process.
Creativity Versus Commerce
Shubhranshu challenges the notion of a conflict between creativity and commerce, describing marketing as a dance rather than a tug of war. He stresses the importance of integrating innovation and performance, and the need for brands to engage deeply with society and consumer lives.
Experiential Marketing and Customer Experience
In a digitally saturated world, Shubhranshu underscores the importance of customer experience as the cornerstone of meaningful brand interactions. He advocates for treating customers as individuals and creating experiences that nurture positive feelings and loyalty.
Shubhranshu's insights offer a roadmap for marketing leaders seeking to move from functional messaging to a more human, community-driven approach. By embracing authenticity, humility, and creativity, brands can forge deeper connections with their audiences and thrive in an ever-changing landscape.
Watch the full podcast episode here (or your preferred podcast channel) to stay updated on the latest marketing trends and insights.
About Stratcora
Stratcora partners with B2B companies to develop practical, results-focused marketing strategies that support complex sales cycles, ambitious growth plans, and the realities of today’s resource-constrained teams. We help our clients by leveraging the right mix of human expertise and digital tools to execute marketing programs that produce real results.
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